Big River aims to practice good journalism. We write frankly about problems and consider possible solutions broadly. We work for our readers. We do not exclusively present or favor the views of any single group, organization or advertiser.

Our editorial decisions are not influenced by our advertisers, but we are proud to observe that most or all of our advertisers are small, locally owned, independent businesses and nonprofits. We are proud to provide a platform that gives them an opportunity to communicate with our readers. Big River is also a small, locally owned, independent business.

We recognize the value of a healthier ecosystem and a more equitable society. We hope that by sharing news, feature stories and other information about our stretch of the river and the surrounding Driftless Area we will enable and inspire processes that will make this a better place.